As a graphical mark, every logo has a definite purpose: to create and promote wide public recognition of a particular brand, company, project, etc. In order to succeed each logo needs to combine practical efficiency with distinct artistic value, both working for grabbing the attention of the audience.
Moreover, in view of small dimensions of the canvas, logo designers need to work hard to express graphically the very quintessence of the idea or message in a very laconic yet clear way. Have a look at the below published collection of logos. A single glance is enough to understand the particular sphere of business those logos are meant to represent. Furthermore, a single glance is enough to recreate the atmosphere of travel, adventure, relaxation, and exotic impressions.